Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Soviet Style

Twenty two years after the fall of the Soviet Union, designers are referencing visuals from the Eastern Bloc, resulting in a nostalgic look back th...

Micro Trends

Discount Luxury

Luxury has always been about exclusivity, not affordability, opulence not restraint, and the niche rather than mass market. Now a handful of luxury...

Price : Outlet : Entry-level

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...

Flagship : Department Store : Stores

Micro Trends

Slowcial media

Social media developers are feeding the more reflective sides of our minds with a new array of services that are geared towards slow thinking and m...

Slow : Social Media : App

Micro Trends

Cocktail art

Bars are popping up in a fine art context, engaging viewers accustomed to the more detached experience of browsing in a gallery.

Bars : Fine Art : Experience

Micro Trends

Auto Milano

Forward-thinking car brands flocked to Milan Design Week in unprecedented numbers this year to show everything from sculptures to chairs, suggestin...

Cars : Sculpture : Art

Micro Trends

Budget Luxe

A crop of fresh retailers is springing up online, promising to deliver affordable luxury by cutting out the middle men. But why now?

Affordable : Price : Cost

Micro Trends

A whole new blend

Tea comes in a range of blends, from builder’s brew to herbal infusions. But as consumers’ tastes change, the drink is becoming increasingly refine...

Tea : Beverages : Hot Drinks

Micro Trends

Save our Artisans

On a snowy December night at Scotland’s Linlithgow Palace, model Stella Tennant swept onto the runway of Chanel’s pre-fall 2013 show in a tartan co...

Artisan : Artisanal : Heritage

Micro Trends

Boutique BYO

‘Bring your own’ (BYO) conjures up images of all-you-can-eat food buffets and money-saving tactics, but a raft of new BYO restaurants and bars are ...

Bring Your Own : Cocktail : Alcohol

Micro Trends

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...

Space : Re-enlightenment : Galactic

Micro Trends

On the app-walk

Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...

Vine : Tumblr : Fashion Show

Micro Trends

Layaway Luxury

Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...

Fashion Rental : Installemnt Plans : Second-hand

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...

Female : Women : Empowerment

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...

Fragrance : Perfume : Cologne

Micro Trends

Emotional Technology

As technology infiltrates every aspect of our personal lives people are looking for interfaces that feel less robotic and more human. Software and ...

Technology : Emotion : Human

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