Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typography : Langugae : Graphics

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.

Bricks And Mortar : Revelation Brands : Discovery

Micro Trends

Tipsy Tea

Brands are combining alcohol and tea to add an extra layer of complex flavour and a healthy twist to the drinking experience.

Tea : Alcohol : Alco-Health

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.

Ceremonial : Wellness : Rituals

Micro Trends

Rio de Janeiro Safari

Natural beauty and a colourful past have always made Rio de Janeiro an attraction, but as the host of the 2016 Olympic Games, the city is keen to...

Rio De Janeiro : Rio : Neo-Tasting Menus

Micro Trends

Geo Quests

Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.

Magic Hour : Peak Performance : Geotagging

Micro Trends

Power Provenance

More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...

Solar : Sunplug : Whole-system Thinking

Micro Trends

New Urban Guilds

Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback.

Shopping Districts : Luxury Consumers : London

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...

Curls : Inclusive Beauty Market : L'Oréal

Micro Trends

Destination Fitness

Across the globe, wellness centres provide a huge range of nutritional advice, equipment and expert support to help people become their better selves.

Gravity Club : Le Nuage : Core Collective

Micro Trends

Mega-system Curation

Apple, Twitter and YouTube have tired of algorithms and fallen in love with human editors.

Apple : Twitter : Google

Micro Trends

Flâneur Zines

A new set of publications are reconnecting readers with the everyday in cities by promoting chance and serendipity.

Flâneur : Magazine : Serendipity

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...

Neo-Detox : Alcohol : The Springs

Micro Trends

Personal Appsistants

After years of automated customer service, the personal approach is making a comeback.

Customer Service : Apps : Personal Commerce

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