Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...

Finance : Technology : Retail

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.

Luxury : Cryptocurrency : Web3

Micro Trends

Synaesthesia Scents

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Micro Trends

Retail Therapy

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...

Retail : Health & Wellness : Society

Micro Trends

Re-engineering Indulgence

Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...

Food : Drink : Technology

Micro Trends

Social Learning Networks

The edtech industry in Latin America is evolving away from academic structures to align with modern students’ preferred UX interfaces: their social...

Youth : Education : Technology

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.

Technology : Media & Entertainment : Finance

Micro Trends

Biomimicry Hotels

Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments – rather than vi...

Sustainability : Travel & Hospitality : Luxury

Micro Trends

Next-door Commerce

Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.

Retail : Placemaking : Local

Micro Trends

Streetwear Brokerages

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable assets.

Fashion : Finance : Streetwear

Micro Trends

Crypto Dining Clubs

Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.

Food : Drink : Technology

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.

FinTech : Media & Entertainment : Society

Micro Trends

Carbon Wears

Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the sector and its...

Fashion : Sustainability : Carbon

Micro Trends

Haptic Metaverse

Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.

Metaverse : Media & Entertainment : Technology

Micro Trends

Salon Confidantes

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...

Beauty : Wellness : Community

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