LS:N Global is a division of: The Future Laboratory

Chinese consumers drive record cognac sales

18 : 01 : 2012 Cognac : China : France

Paris – Global sales of French cognac reached record levels in 2011 owing to a sharp rise in demand from the Chinese market.

Asia accounted for more than one-third of global demand, and volumes of the spirit increased by 20% in China alone, according to the Bureau National Interprofessionnel du Cognac.

In the year to October 2011, 163.4m bottles of cognac were exported worldwide, an 8.5% increase on the previous year. Sales in Europe rose by 0.4% to 46.9m bottles.

The rising demand for cognac in Asia heralds an emerging spirits market in the region. For more, read the New Markets Rising section of our Drinks Futures report.

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