Chinese consumers drive record cognac sales

18.01.2012 Cognac : China : France

Paris – Global sales of French cognac reached record levels in 2011 owing to a sharp rise in demand from the Chinese market.

Asia accounted for more than one-third of global demand, and volumes of the spirit increased by 20% in China alone, according to the Bureau National Interprofessionnel du Cognac.

In the year to October 2011, 163.4m bottles of cognac were exported worldwide, an 8.5% increase on the previous year. Sales in Europe rose by 0.4% to 46.9m bottles.

The rising demand for cognac in Asia heralds an emerging spirits market in the region. For more, read the New Markets Rising section of our Drinks Futures report.

Fine de Cognac by Hennessy Fine de Cognac by Hennessy
V.S.O.P. by Hennessy V.S.O.P. by Hennessy
X.O. by Hennessy X.O. by Hennessy

‘Global insight that inspires thinking, drives ideas and kick-starts innovation.’

The LS:N Global promise

Created by The Future Laboratory, LS:N Global is a trends and insight network that plugs you into what is new, next and innovative in consumer needs and lifestyle behaviour.

Get started Watch video