Health & Wellness

The latest technology, insights and innovations from the world of health and wellness.

Behaviours : Markets

Pain Management Market

By Jessica Smith and Livvy Houghton 07 : 12 : 2021 Health & Wellness : Technology : Beauty

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of decentralised care.

Wearables: the at-home doctor:

Wearables may have been a novelty 10 years ago, but today they have the ability to elevate human potential, particularly in the realm of...

Technology : Wearable Tech : Healthcare

Clean Medicine:

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean...

Health : Wellness : Medicine

Coffee: the new wellness ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean...

Drink : Coffee : Lifestyle

Fertility Market: The New Cycle:

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

Health : Wellness : Fertility

Family in 2050:

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive...

Health : Wellness : Technology

Future Forecast 2023: Health & Wellness:

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will...

Health : Wellness : Technology

The longevity clinic of tomorrow:

Anna Bjurstam, wellness pioneer at hospitality brand Six Senses, discusses how its luxury longevity clinic RoseBar aims to redefine the...

Health : Wellness : Longevity

Supermarkets in 2050:

In just 30 years, we can expect supermarkets to facilitate bio-hacking, offer store-grown personalised foods and provide planet-friendly...

Food : Health : Wellness

How medicine can learn from gaming:

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging as a new, powerful training...

Health & Wellness : Technology : Gaming

Gen Z Digital Wellness Market:

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms...

Youth : Wellness : Mental Health

Perimenopause Care-munities Market:

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected...

Women's Health : Health And Wellness : Society

Women’s Health: India:

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.

Health & Wellness : Society : Womens Futures

Perimenopause Wellness Market:

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health...

Health & Wellness : Society : Sports & Leisure

Tech-powered Perimenopause:

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals...

Technology : Health & Wellness : Society

Wild Swimming Market:

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail...

Sports & Leisure : Nature : Education

Plantcare inspired by self-care:

Jack Lewis, CEO and founder of Sowvital, on how the beauty-inspired fertiliser brand is cultivating a new form of self-care.

Health : Wellness : Beauty

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

Beauty : Wellness : Health

Gen Z are waking up the energy category:

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the...

Youth : Wellness : Drinks

Four creatives pioneering suncare education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

Health : Beauty : Design

Five ways brands are advancing eyecare:

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

Health : Wellness : Beauty

Recuperative Tourism Market:

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness

Gamer Wellness Market:

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical...

Health & Wellness : Gaming : Sport

How OEM is transforming the drugstore experience:

Ceilidh MacLeod and Shun Kinoshita, co-founders of healthcare brand OEM, on integrating modern care into the drugstore model.

Health : Wellness : Community

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

Beauty : Health : Wellness

Care Collectives:

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

Society : Health & Wellness : Beauty

How to remix the wellness model for Gen Z:

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.

Health : Wellness : Media

The Optimised Self: What’s next for design?:

We’re all familiar with trackers that monitor our physical health. But as we take our mental wellbeing more seriously, how will product...

Health : Wellness : Technology

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness

Retail Therapy:

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of...

Retail : Health & Wellness : Society

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of...

Society : Retail : Workplace

Is the metaverse the next frontier for healthcare?:

Dr Arup Paul, clinical director at LovedBy, explores healthcare’s opportunity to improve access, safety and efficacy through virtual...

Metaverse : Health & Wellness : Technology

Why the future of beauty requires cleaner water:

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

Beauty : Wellness : Health

Extraterrestrial Innovations Market:

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a...

Space : Innovation : Health And Wellness

Five future home scenarios for 2050:

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will...

Society : Sustainability : Health And Wellness

Pain Management Market:

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of...

Health & Wellness : Technology : Beauty

Flower Therapy:

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.

Health : Wellness : Beauty

Queer Care Market:

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+...

Health : LGBTQ+ : Wellness

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

Beauty : Health : Wellness

How beverage is borrowing from personal care:

Morgan McLachlan, master distiller and co-founder of clean botanics brand Amass, discusses bridging the gap between self-care and social...

Drink : Wellness : Self-care

We must re-centre wellness on POC experiences:

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on Black, brown and POC practices...

Health & Wellness : Intersectionality : Society

Total bodycare blurs the lines of wellness:

Sean Moran, the founder of EauLab, shares his vision for a 360-degree wellness brand that delivers physical, mental and emotional health...

Wellness : Drink : Self-care

Cyclical Fitness:

Fitness brands are empowering women to harness their hormonal cycles as a way of optimising exercise routines and enhancing overall...

Health And Fitness : Women's Health : Health And Wellness

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality through an intersectional...

Health & Wellness : Seuxal Wellness : Intersectionality

Healing Luxury:

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s...

Luxury : China : Health And Wellness

Exertainment Market:

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine...

Fitness : Entertainment : Wellness

How joyscrolling can uplift brand storytelling:

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines as people seek radical...

Health & Wellness : Technology : Media

Hacking the senses will redefine self-care:

Charles Spence, a world expert in multi-sensory perception, highlights how knowledge of our senses can have a profound effect on health...

Health : Wellness : Sensory Experience

The future according to: Sam Moyo:

From launching a sober rave movement to coaching businesses on mysticism, the wellbeing expert offers a holistic insight into the future...

Health And Wellness : Workplace : Society

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

Beauty : Wellness : Technology

Radical Relief:

With chronic conditions rising and support systems failing for young people, digital communities are filling the gaps left by healthcare.

Youth : Health : Wellness

Diversifying Nature:

As consumers swap once-bustling metropolitan hubs for greener spaces, collectives and brands are ensuring the great outdoors remains...

Intersectionality : Leisure : Future Cities

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

Health And Wellness : Beauty : Skincare

Fulfilment Furnishings:

The global pandemic has shifted people’s priorities to focus on home furnishings that place wellbeing at the fore, in both physical and...

Health : Wellness : Workplace

Bio-engineering the future of intimacy:

While technology has been blamed for affecting intimacy, artist Marija Bozinovska Jones is exploring the boundaries of tech-induced...

Technology : Intimacy : Scent

Life Support is a platform for digital grieving:

Design studio The Liminal Space has unveiled Life Support, a digital space that aims to provide guidance for those experiencing loss.

Health And Wellness : Society : Technology

Race-empowered wellness:

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their...

Wellness : Diversity : Inclusion

Total Tastes:

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and...

Food : Drink : Health And Wellness

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

Beauty : Health And Wellness : Neuroscience

Menopausal empowerment:

Dr Louise Newson, founder of Balance app, uncovers the importance of holistic menopausal wellbeing and educated empowerment for this...

Health And Wellness : Health Technology : Menopause

Trans-positive beauty and wellness campaigns:

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+...

Health And Wellness : Transgender : Non-binary

Reworking the Workplace:

Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and...

Workplace : Technology : Health And Wellness

Modern Meditation Market:

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of...

Meditation : Wellbeing : Wellness

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

Beauty : Health : Wellness

Digital drugs will revolutionise media:

Michael Moskowitz, founder of digital health innovator AeBeZe Labs, discusses media's pharmaceutical power and the disruptive concept of...

Health : Media : Wellbeing

Urban Wellness Market:

Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic...

Wellness : Smog Life : Covid-19

Virtual sanctuaries:

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing...

Virtual Reality : Luxury Beauty : Beauty

Flat age fitness:

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

Fitness : Senior : Covid-19

Psychedelic Wellness Market:

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and...

Wellness : Travel : Medicine

Forget mental health, let’s discuss emotional fitness:

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education and skills relating to...

Youth : Mental Health : Technology

Death Positivity Market:

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and...

Wellness : Society : Security

Focused fitness classes:

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving...

Wellness : Fitness : Conscious Deceleration

What will wellness look like in 2030?:

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us...

Far Futures : Health : Wellness

At-home Epigenetics:

As research into the field of epigenetics advances, new at-home testing kits are emerging that enable consumers to take control of their...

Wellness : Epigenetics : Health

The Future of Flight Wellness:

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their...

Wellness : Flights : Air Travel

Suncare Market:

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically...

Health : Wellness : Beauty

Certified Supplements Market:

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping...

Supplements : Wellness : Health

Retraining Sleep Market:

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping...

Health : Beauty : Wellness

Life-stage Brands:

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Female Futures : Wellness : Marketing

Modern Therapy:

As mental health disorders surge, the outdated therapy sector is diversifying to address the vulnerabilities of the next generation.

Wellness : Health : Youth

Conscious Deceleration:

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured,...

Wellness : Health : Technology

Rebranding the menopause:

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion...

Beauty : Wellness : Technology

Why community will shape the future of wellness:

Katherine Johnston, senior research fellow at Global Wellness Summit, explains why wellness needs to move beyond personal goals to...

Wellness : Architecture : Interiors

Music as Medicine:

Music is emerging as the next frontier for wellness, with musicians, record labels and start-ups harnessing sound’s impact on health,...

Music : Wellness : Media

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Stat: Women with darker skin more likely to experience racism at work

A new survey by Catalyst highlights how colourism and hair texturism affect women of colour in the workplace, and shows that those with darker skin and curlier hair face more discrimination.

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Macro Trends

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisations are now focusing on work state solutions, rather than work place ones.

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The Neuroaesthetic Age

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Wearables administers vitamins via colourful patches

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Lab-grown sex cells hint at radical reproduction possibilities

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RSVP: Beauty, Health & Wellness Futures

Join us as we explore how health, beauty and wellbeing brands are embracing longevity as a core pillar in selling and synthesising tomorrow’s category innovations.

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French beauty firms invest in inventory of African cosmetics

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Swiss overhauls cabins with warm minimalism

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Canned matcha-based energy drinks land in supermarkets

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Stat: Britons believe women should get more support during menopause

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Singles tax makes single life more difficult amid rising inflation

A recent survey commissioned by Forbes Advisor of 1,008 US adults, both single and not single, has found that 93% of singles acknowledge the burden of the singles tax.

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Lego introduces characters with disabilities and complex emotions

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Health & Wellness

Pain Management Market

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Accredited Beauty:

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Synaesthesia Scents:

Retail Therapy:

Neo-collectivism:

Is the metaverse the next frontier for healthcare?:

Why the future of beauty requires cleaner water:

Extraterrestrial Innovations Market:

Five future home scenarios for 2050:

Pain Management Market:

Flower Therapy:

Queer Care Market:

Synchronised Care:

How beverage is borrowing from personal care:

We must re-centre wellness on POC experiences:

Total bodycare blurs the lines of wellness:

Cyclical Fitness:

It’s time sexual wellness got real:

Healing Luxury:

Exertainment Market:

How joyscrolling can uplift brand storytelling:

Hacking the senses will redefine self-care:

The future according to: Sam Moyo:

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

Radical Relief:

Diversifying Nature:

Club Psora’s network is destigmatising skin conditions:

Fulfilment Furnishings:

Bio-engineering the future of intimacy:

Life Support is a platform for digital grieving:

Race-empowered wellness:

Total Tastes:

Mood-boosting Beauty:

Menopausal empowerment: