Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Big Ideas

Opportunity brewing as US craft beer sales double

Beer : Craft : Brewing

Big Ideas

Hearst plans hackathon at New York Fashion Week

Hacktivism : Crowdsourcing : Tech

Big Ideas

Soldsie service offers fresh take on F-commerce

S-Commerce : F-commerce : Facebook

Big Ideas

Green Dot launches mobile-only banking app

Mobile Banking : M-commerce : Cashless Futures

Big Ideas

Thierry Mugler unveils The Source perfume refills

Fragrance : Sustainability : Luxury

Design Directions

Maison et Objet 2013

The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...

Scandinasian : Hacktivism : Japan

Big Ideas

Retro-futurism: Harvey Nichols backs space-age styling

Harvey Nichols : Alexander McQueen : Prada

Big Ideas

Generation I will shake up the education system

India : Classroom : Phone

Big Ideas

Dodge darts over to crowdsourcing initiative

Dodge : Portland : Wieden + Kennedy

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Big Ideas

Global boutique network pays off for Farfetch

Farfetch : Curation : Boutiques

Design Directions

Lego Mindstorms EV3

Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...

Robots : Generation D : Children

Big Ideas

American consumers increasingly passionate about live music

Music : Tickets : LiveAnalytics

Big Ideas

Performance fabrics steal the show in Berlin

Woollen jackets and waterproof or bonded fabrics for performance-related propositions.

Performance Fabrics : Bread & Butter : Berlin

Big Ideas

Retail Analysis: Harvey Nichols opens stand-alone Beauty Bazaar

Liverpool : Harvey Nichols : Beauty Bazaar

Big Ideas

Young men save face by buying cosmetics online

Cosmetics : How-to : Guides

Big Ideas

Chinese e-tailer opens augmented reality store

Yihaodian has opened an augmented reality store in Beijing.

China : E-commerce : Yihaodian

Big Ideas

Online consumers boost Chinese games market

China : Gaming : Mobile

Big Ideas

Traditional meets technical at Pitti Uomo show

Tweed and traditional were the order of the day for the autumn/winter 2013 menswear collection

Pitti Uomo : Florence : Tweed

Big Ideas

Mr Porter makes a statement at menswear show

Knitwear and statement tailoring are highlights at London Collections: Men for autumn/winter 2013.

Mr Porter : Menswear : London Collections: Men

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