Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Markets

Teen Menstrual Health

Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged

Macro Trends

Gen Z Now and Next

Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Big Ideas

Graduate Fashion Week 2014

London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...

Viewpoints

Troubled Technologists: Has Technology Failed?

Technologists are telling us that technology is not working.

Wearable Tech

Big Ideas

DECODED Fashion 2014

The DECODED Fashion Summit combined a fashion technology hackathon with a retail summit that examined current trends in digital commerce.

Decoded : All Saints : Hackathon

Big Ideas

Stanford travels in time to 2100 to look at the future of education

A Stanford University project examines what education might be like in the year 2100.

Education : Stanford University : D:school

Viewpoints

Chris Sanderson: The Privacy Bump

The Future Laboratory CEO explains how brands should deal with privacy.

Privacy : Megasystems : Adblocking

Big Ideas

Selfridges asks ‘what does beauty mean?’

Selfridges is asking consumers what beauty means with a store-wide campaign.

Selfridges : Department Stores : The Beauty Project

Big Ideas

Bra brand's feminist approach to girls' underwear

Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.

Tiny Tot Feminism : Girls : Teenagers

Viewpoints

Kiyan Foroughi: One-to-one commerce

Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man.

Bottica : Kiyan Foroughi : Personalisation

Big Ideas

YouTube to raise brand awareness with television advertising

YouTube plans to promote its online celebrities through traditional media advertising.

YouTube : YouTube Generation : Future Media

Markets

Visual-search commerce

Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.

ASAP54 : SnapFashion : Westfield

Big Ideas

DKNY trials tag technology for street-style product searches

A new identification tag system is a novel addition to visual-search commerce.

Awear Solutions : DKNY : Visual-Search

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Big Ideas

All aboard for the Selfridges and HTC One skate park

Selfridges has joined forces with technology company HTC to open a large indoor skate park.

Skateboarding : Selfridges : HTC

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Viewpoints

Emoji: The new visual communication tool

How Emojis are emerging as the new visual communication tool.

Emojis : Emoji : Emoticons

Big Ideas

Retail Week Live 2014: Preview

This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...

Omni-channel : John Lewis : Generation I

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Instagram : Social Networks : Smartphones

Big Ideas

New service helps users buy Instagram items

A platform called Keep lets users shop for items seen in photos posted by Instagram fashion leaders.

Instagram : Shoppable : New Luxury Millennials

Viewpoints

Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.

Games Imitate Art : Video Games As Art : Video Games

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