THE SHOP: Retailer offers THE store experience

Designed to deliver a pared-back selection of outstanding versions of everyday items, THE SHOP offers the ultimate example of non-branded but good design for each type of product, including THE T-shirt and THE Lunch Box.

Japanese designer Mizuno Manabu opened THE following his success as head designer at the Good Design Company and his selection is based on objects he regards as classics. 

As consumers suffer from stuffocation and look to streamline their lives more retailers are reducing their offer down to the essentials. For more, read our Insight on Warby Parker.