Change brewing: New culture for gourmet beer

21 : 01 : 2011 Beer : BraufactuM : Brewing

Frankfurt – The new gourmet label from the Oetker group, BraufactuM, has launched a range of gourmet beers.

Braufactum Beers by Flachenbrand, Frankfurt Braufactum Beers by Flachenbrand, Frankfurt
Braufactum Beers by Flachenbrand, Frankfurt Braufactum Beers by Flachenbrand, Frankfurt
Braufactum Beers by Flachenbrand, Frankfurt Braufactum Beers by Flachenbrand, Frankfurt

Created by Wiesbaden-based design agency Flächenbrand, the collection is designed to establish a ‘new style of brewing culture’ in Germany through imported, limited-edition brews to be produced in small batches.

As with wine, beers are described in relation to the food they will be served with. You can choose from a raspberry-flavoured aperitif, the ideal beer to go with your meat or an appropriate accompaniment for dessert that sprays a subtle scent of tobacco.

For more on the changing attitudes to beer consumption read an article about the new beer connoisseurs.

Discover More Daily Signals
Irn-Bru turns its girders jingle into a World Cup anthem

Daily Signals

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.
Drink : Advertising : National Pride
What Google Maps’ collaboration with Dua Lipa tells us about the future of discovery

Daily Signals

What Google Maps’ collaboration with Dua Lipa tells us about the future of discovery

Google has partnered with editorial platform Service95 and its founder, pop star Dua Lipa, to bring celebrity-led travel recommendations directly i...
Travel : Culture : Discovery
Stat: Why micromobility is outpacing forecasts

Daily Signals

Stat: Why micromobility is outpacing forecasts

According to McKinsey & Co, Europe’s micromobility market reached an estimated £52.5bn ($70bn, €60.8bn) in 2025, exceeding the consultancy’s ea...
Society : Mobility : Statistic
Burberry celebrates the rituals of football fandom in new campaign

Daily Signals

Burberry celebrates the rituals of football fandom in new campaign

Burberry is putting football fans front and centre in its autumn 2026 campaign, A Good Sport.
Fashion : Luxury : Sport
Fields Good brings flavour to functional nutrition

Daily Signals

Fields Good brings flavour to functional nutrition

Austin cookie start-up Fields Good has launched with £1.3m ($1.8m, €1.5m) of funding led by Female Founders Fund.
Food : Functional Nutrition : Flavours
Stat: TikTok overtakes stress as top sleep disruptor for Gen Z

Daily Signals

Stat: TikTok overtakes stress as top sleep disruptor for Gen Z

New research shows that 60.1% of Gen Z report TikTok snacking – eating while scrolling in the evening – with 47.9% using TikTok or social...
Sleep : Snacking : Statistic
Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Daily Signals

Visual: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth

Travel : Placemaking
Undergraduate by Hilton bets on college-town hospitality

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...
Travel : Hospitality : College
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Beauty : Makeup
Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

Daily Signals

Stat: Gaming industry reaches 212m people, with nearly two-thirds of Americans playing weekly

A new report from the Entertainment Software Association (ESA) shows that video gaming’s mainstream popularity is continuing to grow. Two-thirds (6...
Gaming : Streaming : Leisure
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN