XC60 Moments by Volvo and Barbara Davidson, London XC60 Moments by Volvo and Barbara Davidson, London
XC60 Moments by Volvo and Barbara Davidson, London XC60 Moments by Volvo and Barbara Davidson, London
XC60 Moments by Volvo and Barbara Davidson, London XC60 Moments by Volvo and Barbara Davidson, London
XC60 Moments by Volvo and Barbara Davidson, London XC60 Moments by Volvo and Barbara Davidson, London

Volvo presents exhibition of safety camera photography

14 : 07 : 2017 Auto : Technology : Art

London – XC60 Moments is a collaboration between Volvo and Pulitzer Prize-winning photographer Barbara Davidson.

The exhibition comprises 30 photographs that were shot using the Volvo XC60’s on-board safety camera.

Debuting in London, the exhibition will be showcased in major cities around the world later this year. The project examines the parallels between art and safety, combining images of urban environments with the vehicle’s smart scanning technology, which enables drivers to identify hazards.

‘We take a realistic and practical approach to safety at Volvo Cars,’ says Malin Ekholm, vice-president of Volvo Cars Safety Centre. ‘Our vision is to reach a point in time where no-one is killed or seriously injured in a new Volvo car.’

As well as the camera, the XC60 boasts a range of advanced safety features including steering assist and a blind spot information system.

The Big Picture

  • With more consumers living in cities, car brands are working to communicate hazards to pedestrians and drivers alike to ensure their safety
  • For more on safety innovations in the automotive industry, read our Safety in Sound microtrend
Discover More Daily Signals
How Maison Margiela is turning behind-the-scenes access into brand value

Daily Signals

How Maison Margiela is turning behind-the-scenes access into brand value

Maison Margiela has unveiled unprecedented access to its digital archives, releasing its internal Dropbox folders to the public for free alongside ...
Fashion : Luxury : Design
Stat: Global waste is projected to surge as circular design becomes critical

Daily Signals

Stat: Global waste is projected to surge as circular design becomes critical

Waste volumes are projected to rise more than 80% by 2050, according to a new report from the Waste and Resources Action Programme (WRAP)...
Sustainability : Climate Crisis : Waste Management
Foresight Friday: Alice Crossley, deputy foresight editor

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday : Sport : Music
Ferrari Luce redefines electric performance through tactile design

Daily Signals

Ferrari Luce redefines electric performance through tactile design

Ferrari has unveiled the interior and interface of its first fully electric sports car, the Ferrari Luce.
Mobility : Luxury : Design
Japan cancels cherry blossom festival amid overtourism pressures

Daily Signals

Japan cancels cherry blossom festival amid overtourism pressures

A major cherry blossom festival near Mount Fuji has been cancelled after authorities warned that tourism pressures were tipping into a civic crisis.
Travel & Hospitality : Tourism : Overtourism
Stat: How different generations are really using AI

Daily Signals

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% o...
Technology : AI : Statistic
Under Armour backs the rise of the women’s sports economy

Daily Signals

Under Armour backs the rise of the women’s sports economy

American athletic brand Under Armour has unveiled Click Clack: The Next Era, a new campaign reimagining its original Click-Clack football advert fr...
Sport : Womens Sports : Football
Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Daily Signals

Levi’s launches Wear Longer Project to teach Gen Z clothing repair skills

Levi’s has unveiled the Wear Longer Project, a new education initiative designed to equip young people with practical skills to repair, refresh and...
Sustainability : Fashion : Levis
Stat: Britain’s stiff upper lip still shapes modern masculinity

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.
Health & Wellness : Masculinity : Statistic
Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

Daily Signals

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s semiquincentennial

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its icon...
Mobility : Branding : Advertising
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN