Emergency-response retail

20 : 11 : 2015 Enzo Mari : CUCULA : Boutique Altruism

Berlin – Italian designer Enzo Mari has granted German company Cucula the rights to redesign and sell his furniture to raise funds for its refugee support scheme.

  • His autoprogettazione (self-design) approach uses simple processes and materials to create sturdy, re-usable pieces
  • Refugees made limited-edition versions of Mari’s furniture using wood from refugee huts
Enzo Mari for CUCULA, Germany. Photography by Verena Brüning Enzo Mari for CUCULA, Germany. Photography by Verena Brüning
Enzo Mari for CUCULA, Germany. Photography by Verena Brüning Enzo Mari for CUCULA, Germany. Photography by Verena Brüning
Enzo Mari for CUCULA, Germany. Photography by Verena Brüning Enzo Mari for CUCULA, Germany. Photography by Verena Brüning
Enzo Mari for CUCULA, Germany. Photography by Verena Brüning Enzo Mari for CUCULA, Germany. Photography by Verena Brüning
Enzo Mari for CUCULA, Germany. Photography by Verena Brüning Enzo Mari for CUCULA, Germany. Photography by Verena Brüning

Autoprogettazione, conceived by Mari in 1974, coincided with the post-modern wave of ad-hocism that began in response to the waste and wealth crises of the 1970s and 1980s in the West.

This is Cuccola’s second such initiative following its workshop for West African refugees based on Mari’s principles. The Berlin-based company helps refugees gain access to education through collaborative workshops. 

Its projects, which seek to replace the language of victimhood with a culture of welcoming, are supported by renowned artists and influencers in the design world, including Olafur Eliasson, Dieter Kosslick and Charly Hübner. 

The Big Picture

Designers and independent retailers are responding to today’s humanitarian crises in a display of Boutique Altruism.

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