Good cause hotel

Working alongside partners, including the Municipality of Amsterdam, HotelSchool The Hague and recruitment agency Randstad, Good Hotel will provide 100 locals with three months' hospitality training during its year-long mooring in Amsterdam.

On completion of the training programme, participants will then be given a three-month contract working at Good Hotel Amsterdam, before it floats to its permanent residence in Rio de Janeiro in 2016.

The Big Picture: Hospitality brands are increasingly adopting ethical initiatives without skimping on design aesthetics. Learn more by reading our Boutique Altruism microtrend.