Salt of the earth: Arts festival seeks to highlight Arctic culture

10 : 09 : 2014 Architecture : Festival : Norway

Norway – New arts festival Salt is embarking on an eight-year journey around the natural environments of northern Europe, Alaska and Russia.

SALT Festival, photography by Gunnar Holmstad SALT Festival, photography by Gunnar Holmstad
SALT Festival, photography by Gunnar Holmstad SALT Festival, photography by Gunnar Holmstad
SALT Festival, photography by Gunnar Holmstad SALT Festival, photography by Gunnar Holmstad
SALT Festival SALT Festival
SALT Festival SALT Festival

Salt’s journey began in August on Sandhornøy, a mountainous island off the coast of Norway. Here structures based on fiskehjell or ‘fish racks’, a vital symbol of how communities have survived in Arctic environments for centuries, are being displayed on the beach. These portable frames are hosting commissioned art work by Chinese artist Yang Fudong, a luxury sauna and food and drink provided by local restaurants. Accommodation is available and Salt will remain open to the public for 12 months.

After its residency on Sandhornøy, there are plans to take the festival to Iceland, Greenland, the Faroe Islands, Ireland, Scotland, Spitsbergen, Alaska and Russia. The structures, which have survived the harsh winters, will move to each location, and on arrival a new programme of culture, arts and food will be established, inspired by the local community and environment.

The festival aims to draw attention to the issue of global warming and the impact it is having on Arctic communities and their traditional ways of life. 

Salt is the ideal excursion for the Stage Five luxurian whose priorities are being environmentally aware, searching for a meaningful experience, and connecting with culture, art and nature. 

For another well-executed example of a Stage Five experience, read our Seed story.

Discover More Daily Signals
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

Daily Signals

The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

The Hot Pot Table is the monthly deep dive for global executives and brand managers who need to move past the headlines and into the operational re...
Asia : Hotpot : Luxury
Stat: Why personalised prevention could turn dementia awareness into action

Daily Signals

Stat: Why personalised prevention could turn dementia awareness into action

A Curtin University-led review has found that up to 45% of dementia cases are linked to modifiable lifestyle, health and environmental factors, but...
Longevity : Health And Wellness : Statistic
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN