Hypebeast has launched a new vertical targeted at kids

21 : 07 : 2017 Fashion : Luxury : Media

Global – Hypekids is dedicated to breaking the latest news in the fashion realm to young style devotees.

Hypekids Hypekids
Bape Kids spring/summer 2017 Bape Kids spring/summer 2017
Heir autumn/winter 2017 Heir autumn/winter 2017
Marcelo Burlon spring/summer 2017 Marcelo Burlon spring/summer 2017

Editorially driven news and commerce features everything from toddler-sized Yeezy boost trainers and a camouflaged Bape baby buggy to a Mercedes toy bobby car. The aim is to engage a new generation of kids as well as their style-conscious Millennial parents. Initially the new venture is presented in conjunction with Kids Foot Locker.

Hypebeast also recently created Hypebae in recognition of a growing market among female consumers for apparel inspired by skate, street and athleisure culture.

​The Big Picture

  • See how Girls Do Succeed created an an online community for girls who want to combine streetwear and athleisure
  • For more on how Generation Z are becoming obsessive and entrepreneurial with streetwear and sneaker brands, see our opinion piece