LS:N Global is a division of: The Future Laboratory
 

Retail Futures Forum 2017

09 : 02 : 2017 Retail Futures Forum : Brand Transparency : Retail

London – Yesterday (8 February) LS:N Global hosted our Retail Futures Forum, which introduced rising retail trends, case studies of some of the industry’s most groundbreaking concepts and interviews with leaders in the sector.

  • Bespoke caterers Blanch & Shock created a menu themed around the idea of brand transparency
  • Guests experienced OPEN, an exhibit that presented brands’ transparency as visual organisms, visualised by artist Pamm Hong
Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill
Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill
Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill
Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill
Retail Futures Forum 2016 at The Future Laboratory, London Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill
Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill Retail Futures Forum 2017 at The Future Laboratory, London. Photography by Dan Weill

We began this year’s Retail Futures Forum with an introduction to the latest global trends in retail, including our Uptown Downtown and Band Brands microtrends. We also examined the effect that recent geopolitical turmoil has had on consumer spending and offered a toolkit with key take-outs on how to approach audiences from Generation I to older demographics.

Guests were greeted with a lunch prepared from quality ingredients sourced from around the UK. In keeping with the theme of brand transparency, the food was accompanied by a detailed description of where each ingredient was sourced, from braised lamb supplied by The Ginger Pig in North Yorkshire to root vegetables grown at Chegworth Valley farm in Kent.

We talked to Shelina Janmohamed, vice-president of Islamic branding agency Ogilvy Noor, about how to communicate with the Muslim consumer and the rise of modesty wear. ‘Brands need to cater for the lifestyle. The Muslim consumer shouldn’t be an afterthought,' she explained.

Nick Brackenbury, co-founder of NearSt, which specialises in connecting consumers with the high street, explained the importance of assisting small retailers that are struggling to be recognised within a digital space.

Our talk with Emily Medd, data lead at global influencer and social marketing agency SEEN Connects, developed topics discussed in our Influencer market report, reiterating the power of micro-influencers whose followers are more engaged. ‘Micro-influencers with an engagement of 8% are more authentic for brands,’ explained Medd.

​The Big Picture

The Retail Futures 2017 report is now live. To find out more about our in-house presentations, please visit The Future Laboratory shop.