Motivational discounts

RYU is looking to forge a continuing relationship with its customers by acknowledging the effects that training will have on an athlete’s build – either through muscle gain or weight loss – and therefore minimising the cost of buying a new sports kit.

Those who sign up for free to the brand’s Athlete Member Programme are able to make use of the Up + Down Programme and trade in their old workout clothes at one of RYU’s stores in exchange for a 50% discount on new gear. ‘The programme not only motivates customers to start their goals, but also helps to ensure they can maintain a fashionable and functional workout wardrobe,’ says Marcello Leone, CEO of RYU.

The initiative also serves a philanthropic purpose, as the old clothes are donated to charitable organisations so that others can benefit.