Habibi Cosmetics by Kim Ramain-Colomb, Switzerland Habibi Cosmetics by Kim Ramain-Colomb, Switzerland
Habibi Cosmetics by Kim Ramain-Colomb, Switzerland Habibi Cosmetics by Kim Ramain-Colomb, Switzerland
Habibi Cosmetics by Kim Ramain-Colomb, Switzerland Habibi Cosmetics by Kim Ramain-Colomb, Switzerland
Habibi Cosmetics by Kim Ramain-Colomb, Switzerland Habibi Cosmetics by Kim Ramain-Colomb, Switzerland

Swipe on swipe off

03 : 11 : 2016 Habibi : Make-up : Cosmetics

Switzerland – A new make-up concept re-invents traditional Moroccan cosmetics for the social media generation.

  • The collection was designed by Kim Ramain-Colomb as part of her diploma project at École cantonale d’art de Lausanne (ECAL)
  • The packaging features bold geometric shapes that hint at the colour and shape of the product inside, creating an element of transparency

The gesture of swiping is more typically associated with using our smartphones than it is with applying cosmetic products, but designer Ramain-Colomb is incorporating the gesture into the design for her Habibi range to offer a modern take on traditional Berber make-up.

The simple terracotta packaging is encased in a paper sleeve that slides off to reveal the product inside, which the consumer applies by wetting their finger and sweeping it directly across their eyes, lips and cheeks, removing the need to use a brush or sponge.

The compact size of the blushers, eyeshadows and lipsticks makes them a practical option for today’s busy, always-on consumer. ‘Habibi is a compact object that slips into our pocket or bag and is ready to use at any moment of the day,’ explains Ramain-Colomb.

The Big Picture

Members of Gen Viz are looking for visually exciting products that enable them to replicate elements of their online existence in the real world.

Discover More Daily Signals
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN