Complete sensory happiness

03 : 10 : 2016 Cacao In E Major : Ysanne Spevack : The Optimised Self

New York – An immersive dining experience explores the cross-modal nature of happiness.

  • Cacao in E Major combines sound, sight, taste, smell and touch in search of synaesthesia
  • The experience was conceived by composer and chef Ysanne Spevack
Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel
Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel
Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel

Cacao in E Major brings together art and science in a work designed to stimulate synaesthetic ecstasy. Spevack developed a 5-course vegetarian menu featuring various incarnations of cacao, an ingredient containing mood-enhancing neurotransmitters, and visually infused with yellow (another happiness-generator).

Throughout the experience, diners were serenaded by The Conscious Chorus, whose music focused on the positivity-inducing E Major, while members of the choir fed and sensually touched the guests. Throughout the experience diners were monitored by neuroscientist Denis Pelli to record the effect of these stimuli on their brains.

Spevack, who works as both a composer and a chef, talked about the importance of adding a tactile element to her work. ‘Adding touch seemed essential, and was something that seemed very lacking in both [music and gastronomy] so it was really nice to go fully five cross-modal,’ Spevack tells LS:N Global.

The Big Picture

Consumers are in search of new social wellness experiences and are using food and dining as a means of improving their mental state. See Mood Dining in The Optimised Self for more info.

Discover More Daily Signals
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
What Zara’s archival strategy signals for the future of high street retail

Daily Signals

What Zara’s archival strategy signals for the future of high street retail

Fashion retailer Zara is repositioning itself between mass market and luxury with a two-year partnership with acclaimed fashion designer John Galli...
Retail : Fashion : Design
Stat: Parents sound alarm as children’s digital identities form too early

Daily Signals

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are for...
Online Safety : Parenting : Statistic
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN