Searching for answers

28 : 06 : 2016 Revelation Brands : Royal College Of Art : Filter Bubble

London – Socratic Search is a search engine that enables users to explore Google using the principles of the Socratic method.

  • Designed by Royal College of Art graduate Ted Hunt, Socratic Search uses Google Custom Search technology
  • The search engine enables users to approach a question from a range of perspectives
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London

The Socratic method, developed by Greek philosopher Socrates, is a teaching tool that asks people to question their questions to gain deeper insights into themselves and the world around them, and challenge pre-existing ideas.

Socratic Search combines the philosopher’s method with Google Custom Search technology to enable users to seek answers using one of five search buttons. View Evidence directs users to fact-based websites, while Consider Implications links to conceptual content that weighs up the pros and cons of the user’s question.

‘Much has been written about technology’s tendency to trap us into search bubbles, but little is done to proactively help us out of these traps,’ explains Hunt. ‘Socratic Search is a tool that helps to burst search bubbles.’

The Big Picture

Consumers are frequently trapped by search engine filter bubbles that yield limited, biased results. For more on how brands are introducing serendipity to burst the bubble, read our Revelation Brands macrotrend.

Discover More Daily Signals
Oloris transforms scent into a multi-sensory experience

Daily Signals

Oloris transforms scent into a multi-sensory experience

A new prototype from Pitch Studios, a creative agency based between London and Amsterdam, and Gentle Systems, an engineering studio in Berlin, is r...
Design : Technology : Fragrance
Stat: K-pop’s global popularity shows no signs of slowing

Daily Signals

Stat: K-pop’s global popularity shows no signs of slowing

K-pop’s transformation from a regional music scene into a global cultural force is now reflected in public awareness worldwide.
K-pop : Pop Culture : Statistic
How Clove is winning over healthcare workers with playful food collaborations

Daily Signals

How Clove is winning over healthcare workers with playful food collaborations

Clove, a functional footwear brand for healthcare workers, is using whimsical collaborations with unexpected food brands to stand out and breathe n...
Fashion : Healthcare : Collaboration
How artists KAWS’ 32m sculpture taps into the Awe Economy

Daily Signals

How artists KAWS’ 32m sculpture taps into the Awe Economy

The latest iteration of artist KAWS’ global public art series has landed on the Mina Zayed Waterfront as part of Abu Dhabi’s city-wide The Light Co...
Architecture : Sculpture : Art And Design
Jo Malone London launches AI-powered Scent Adviser

Daily Signals

Jo Malone London launches AI-powered Scent Adviser

Fragrance brand Jo Malone London has unveiled the Scent Adviser, an AI-powered digital tool designed to bring the brand’s signature in-store fragra...
Fragrance : Techonology : Artificial Intelligence
Strava’s 2025 trends show Gen Z activity fuelled by racing

Daily Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z ...
Generations : Competition : Exercise
Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Daily Signals

Does Solaris’ self-charging solar motorcycle signal an era of energy-autonomous vehicles?

Mask Architects has revealed Solaris, a concept motorcycle that generates its own power through an integrated solar system, eliminating the need fo...
Mobility : Motorcycle : Solar Power
Pantone positions controversial Colour of the Year 2026 as a cultural reset

Daily Signals

Pantone positions controversial Colour of the Year 2026 as a cultural reset

Pantone has named Pantone 11-4201 Cloud Dancer its Colour of the Year 2026, a soft, billowy white that signals a shift toward calm, clarity and cre...
Design : Aesthetics : Society
Stat: Why UK child-rearing costs almost a quarter of a million pounds

Daily Signals

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,0...
Finance : Parenting : Cost Of Living
Delta Locals reveals the rise of human-centred travel content

Daily Signals

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive...
Travel : Hospitality : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN