Searching for answers

28 : 06 : 2016 Revelation Brands : Royal College Of Art : Filter Bubble

London – Socratic Search is a search engine that enables users to explore Google using the principles of the Socratic method.

  • Designed by Royal College of Art graduate Ted Hunt, Socratic Search uses Google Custom Search technology
  • The search engine enables users to approach a question from a range of perspectives
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London
Socratic Search by Ted Hunt, London Socratic Search by Ted Hunt, London

The Socratic method, developed by Greek philosopher Socrates, is a teaching tool that asks people to question their questions to gain deeper insights into themselves and the world around them, and challenge pre-existing ideas.

Socratic Search combines the philosopher’s method with Google Custom Search technology to enable users to seek answers using one of five search buttons. View Evidence directs users to fact-based websites, while Consider Implications links to conceptual content that weighs up the pros and cons of the user’s question.

‘Much has been written about technology’s tendency to trap us into search bubbles, but little is done to proactively help us out of these traps,’ explains Hunt. ‘Socratic Search is a tool that helps to burst search bubbles.’

The Big Picture

Consumers are frequently trapped by search engine filter bubbles that yield limited, biased results. For more on how brands are introducing serendipity to burst the bubble, read our Revelation Brands macrotrend.

Discover More Daily Signals
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
Why Estonia’s newest luxury wellness destination is designed around five seasons

Daily Signals

Why Estonia’s newest luxury wellness destination is designed around five seasons

Eha, a new wellness destination, is set to open in summer 2026 on Estonia’s Hiiumaa Island, a UNESCO-protected biosphere reserve in the Baltic Sea.
Luxury : Travel : Health & Wellness
Stat: Gen Z’s career commitment now averages less than two years

Daily Signals

Stat: Gen Z’s career commitment now averages less than two years

Short job stints and sudden exits are becoming standard for Gen Z workers, according to a new US survey by Gateway Commercial Finance, highlighting...
Work : Statistic : Gen Z
Boots and Anya Hindmarch bring everyday joy to the bathroom

Daily Signals

Boots and Anya Hindmarch bring everyday joy to the bathroom

Anya Hindmarch has partnered with Boots on a limited-time beauty concept store on Pont Street in London and co-created a whimsical essentials range.
Beauty : Retail : Collaboration
Heinz redesigns packaging for mess-free eating on the move

Daily Signals

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of ...
Food : Design : Packaging
Stat: Gen Z rethink drinking as Dry January gains momentum

Daily Signals

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.
Drink : Gen Z : Statistic
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN