Clerkenwell Design Week 2016: Digital replica
One Thing After Another by Sam Jacob Studio at Sto Werkstatt, Clerkenwell, London

Clerkenwell Design Week 2016: Digital replica

Clerkenwell Design Week 2016 – One Thing After Another, an installation designed by Sam Jacob Studio at Sto Werkstatt, explores the exchange of information between the digital and physical worlds.

One Thing After Another by Sam Jacob Studio at Sto Werkstatt, Clerkenwell, London

London – One Thing After Another, an installation designed by Sam Jacob Studio at Sto Werkstatt, explores the exchange of information between the digital and physical worlds.

  • The original building, a garden shed, was copied and scaled up using 3D scanning and digital fabrication
  • The replica building challenges perceptions of digital production by embracing the imperfections

Starting with a basic garden shed, the installation was created by 3D scanning the structure to create a digital copy. This was scaled up to fabricate a new version made from Verolith, a lightweight construction material.

Sam Jacob, director at Sam Jacob Studio, describes this process as ‘post-digital architecture’. By putting the original building through a digital process, it inherently changes the architecture. The replica's size and materials used create a new structure that is distinctly different from the original. ‘It’s information that remains in flux, that can be evaporated, distilled and precipitated between digital file and physical construction, then back again,’ says Jacob. ‘Technology gives us new ways of seeing, which in turn, transform the world.’

The project not only shows new ways in which Verolith can be used, it also highlights a new attitude to digital processes. By embracing a low-tech and rough aesthetic, Jacob’s unique approach to digital manufacturing adds warmth and character to the basic material.

The Big Picture

Designers are embracing technology, replicating traditional materials to challenge perceptions of the digital process. For more on the impact of new technologies on the cultural value of copying, read our Seed on A World of Fragile Parts.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN