Great outdoors

Great outdoors

Switzerland – Outdoor retail brand The North Face is to host its first Mountain Festival in the Swiss Alps.

Article/19490 #1
The North Face Mountain Festival, Switzerland

Switzerland – Outdoor retail brand The North Face is to host its first Mountain Festival in the Swiss Alps.

  • It will take place in September 2016 and will welcome 500 self-styled explorers to Lauterbrunnen
  • The £75 ($110, €99) event will take place over three days and activities will include climbing, mountain trail running and paragliding

The retailer says it is not using the event as a way to sell merchandise, but for marketing purposes and to generate buzz on social media, helping it to track its reach and engagement online.

The idea for a Mountain Festival grew from the success of last year’s event, The NightRay Outdoor Festival hosted in The Gorges du Verdon in France.

‘We have an ambition to inspire people to live a life of exploration and this event will offer the opportunity to express this at its best,’ says The North Face senior brand marketing manager Giorgio Saviane.

This won’t be for anyone who wants to experience digital detox and the joy of missing out (JOMO), as The North Face will be actively encouraging people to post and share their photos throughout the trip.

The Big Picture

In the broader context of fitness and wellness, new social clubs and apps are facilitiating social interactions and redefining what it means to meet, mingle and be well. Find out more in our Social Wellness microtrend.

Discover More News
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
Stat: Consumers are willing to pay more for brands they trust

News

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail : Advertising And Branding : Value
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
BritBox reveals 14-hour one-shot film tribute to British tv

News

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN