Great outdoors

Great outdoors

Switzerland – Outdoor retail brand The North Face is to host its first Mountain Festival in the Swiss Alps.

Article/19490 #1
The North Face Mountain Festival, Switzerland

Switzerland – Outdoor retail brand The North Face is to host its first Mountain Festival in the Swiss Alps.

  • It will take place in September 2016 and will welcome 500 self-styled explorers to Lauterbrunnen
  • The £75 ($110, €99) event will take place over three days and activities will include climbing, mountain trail running and paragliding

The retailer says it is not using the event as a way to sell merchandise, but for marketing purposes and to generate buzz on social media, helping it to track its reach and engagement online.

The idea for a Mountain Festival grew from the success of last year’s event, The NightRay Outdoor Festival hosted in The Gorges du Verdon in France.

‘We have an ambition to inspire people to live a life of exploration and this event will offer the opportunity to express this at its best,’ says The North Face senior brand marketing manager Giorgio Saviane.

This won’t be for anyone who wants to experience digital detox and the joy of missing out (JOMO), as The North Face will be actively encouraging people to post and share their photos throughout the trip.

The Big Picture

In the broader context of fitness and wellness, new social clubs and apps are facilitiating social interactions and redefining what it means to meet, mingle and be well. Find out more in our Social Wellness microtrend.

Discover More News
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
M&S tracks plastic’s afterlife with invisible UV packaging tags

News

M&S tracks plastic’s afterlife with invisible UV packaging tags

M&S : Sustainability : Retail
Stat: Britons are increasingly turning to biohacking through wellness supplements

News

Stat: Britons are increasingly turning to biohacking through wellness supplements

According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness : Supplements : Stat
Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.
Food And Drink : Supermarket : Branding And Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN