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Big Ideas
The ideas and innovations that hint at the future of the consumer landscape
Big Ideas
CES 2016: Stick-on beauty
Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.
L'Oreal
:
My UV Patch
:
Skincare
Big Ideas
Hooking up
Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
J.W. Anderson
:
Grindr
:
Social Commerce
Big Ideas
Insta-winning
Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.
Instagram
:
L2 Think Tank
:
Marketing
Big Ideas
Good housekeeping
New York – Some 16 luxury hotels have joined forces in a bid to cut greenhouse gas emissions by 30%.
Hospitality
:
Whole System Thinking
:
New York City
Big Ideas
Future calling
New York – The government is beta testing wifi-enabled kiosks that will eventually replace public pay phones across the city.
LinkNYC
:
CityBridge
:
Mayor De Blasio
Big Ideas
Juicy data
London – Lifestyle and fitness app Lifesum has launched the first health drink developed using big data.
Lifesum
:
Big Friendly Data
:
The Optimised Self
Big Ideas
Screen shutdown
Global – Online media company Yahoo has shut down its mobile video streaming service.
Yahoo Screen
:
Video Streaming
:
Entertainment
Big Ideas
Hot chocolate
Global – Consumers are increasingly enjoying raw cacao for the high as much as for the health benefits.
Cacao
:
Neo Detox
:
Beauty & Wellness
Big Ideas
We are live
Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...
Periscope
:
Live Streaming
:
L2 Think Tank
Big Ideas
Open sesame
Global – Technology company Google is testing a new password-free login for its accounts.
Sign-In Experiments
:
Google
:
Security
Big Ideas
Hot topics
US – Roust is a social media platform dedicated to debating divisive issues of the day.
Roust
:
Social Media
:
Politics
Big Ideas
Circle of trust
Global – Luxury hotel group Shangri-La celebrates the loyalty of its guests and staff.
Shangri-la
:
Loyalty
:
Luxury Futures
Big Ideas
CES 2016: Preview
The biggest technology convention on the planet is back in 2016, delivering fresh insights into how technology will change the lives of consumers o...
Virtual Reality
:
Athena Woman
:
Auto
Big Ideas
Muslim buzz
Global – Media company BuzzFeed dedicated a day to Muslim content on social media platform Snapchat Discover.
BuzzFeed
:
Snapchat Discover
:
Islamophobia
Big Ideas
Squeezing the middle
US – The middle-income consumer demographic in North America is now closely matched in number by the economic tiers above and below it.
Middle-income
:
The Just Nots
:
US Economy
Big Ideas
Vehicle for change
Saudi Arabia – Taxi service Uber offered free lifts to female voters to increase participation in the country’s first election open to women.
Uber
:
The Athena Woman
:
Saudi Arabia
Big Ideas
Blocking the competition
London – Seven key companies from the financial and technology sectors are joining to create an alternative to blockchain, the decentralised ledg...
Open Ledger Project
:
Bitcoin
:
Block Chain
Big Ideas
Group therapy
Global – Koko is a social media network that crowdsources advice to help users overcome stressful thoughts.
Koko
:
Peer To Peer
:
Cognitive Therapy
Big Ideas
The death of diets
US – A new campaign by Weight Watchers emphasises states that weight loss is no longer about the numbers on the scale.
Oprah
:
Weight Watchers
:
Beauty & Wellness
Big Ideas
Ticking time bomb
Global – Bloomberg Business magazine has launched a real-time Carbon Clock.
Carbon Clock
:
Bloomberg Business
:
Big Friendly Data
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