Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Not asking for tap water fuels plastic bottle waste

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability : Packaging : Design
Amazon unveils its first touchscreen Alexa

Big Ideas

Amazon unveils its first touchscreen Alexa

US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.
Digital : Technology : Amazon
The British Museum unveils an educational collection of erotic artefacts

Big Ideas

The British Museum unveils an educational collection of erotic artefacts

London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.
Culture : Education : Civic Brands
New York unveils proposals to fight climate change

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.
Architecture : Design : Sustainability
How sustainable is fashion right now?

Big Ideas

How sustainable is fashion right now?

Copenhagen – The Global Fashion Agenda and The Boston Consulting Group have partnered to launch the first 'Pulse of the Fashion Industry' report.
Retail : Sustainability : Fashion
Citymapper launches a pop-up bus service

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.
Transport : Big Data : Civic Brands
American Apparel launches Made in America pricing strategy

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.
Fashion : Retail : Branding
Beauty companies need to do more to foster brand transparency

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty : Branding : Advertising
V&A Museum launches art and design education initiative

Big Ideas

V&A Museum launches art and design education initiative

UK – DesignLab Nation was developed to support the new Design and Technology GCSE.
Design : Education : Culture
New dating app Wingman lets friends play matchmaker

Big Ideas

New dating app Wingman lets friends play matchmaker

UK – In the latest iteration of social dating, singletons are no longer responsible for their own love lives.
Culture : Technology : Dating
Internet users in India are more trusting of non-English content

Big Ideas

Internet users in India are more trusting of non-English content

India ­– A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.
Digital : Media : Advertising
LeapLearner aims to empower China’s next generation of coders

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.
Digital : Technology : Culture
Press freedom in Britain is under threat

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.
Digital : Media : Advertising
WWD Retail 20/20 Forum 2017

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
Retail : Technology : Digital
A new banking tool helps consumers to shop ethically

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.
Finance : Banking : Sustainability
The Soil Association wants UK beauty brands to come clean

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.
Beauty : Wellness : Retail
Mercedes-Benz now connects to Amazon Echo and Google Home

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.
Automotive : Technology : Digital
Indian consumers trust e-commerce platforms

Big Ideas

Indian consumers trust e-commerce platforms

India – Compared to their Western counterparts, India’s shoppers show more faith in technologies such as mobile payments.
Finance : Retail : E-commerce
Baidu is making its autonomous driving software open-source

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.
Automotive : Technology : Design
Pricing system​ cuts food waste and saves consumers money

Big Ideas

Pricing system​ cuts food waste and saves consumers money

US – Wasteless is a new supermarket pricing system that offers customers discounts based on produce freshness.
Food : Technology : Retail
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