Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Digital video consumption is on the rise

Big Ideas

Digital video consumption is on the rise

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.
Digital : Technology : Media
Disney unites its media brands in one big network

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.
Media : Branding : Entertainment
Trump fuels change in Hispanic spending

Big Ideas

Trump fuels change in Hispanic spending

US ­– The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.
Finance : Retail : Food
New project combines essence of wine and tea

Big Ideas

New project combines essence of wine and tea

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.
Drink : Wellness : Food
What if ADHD was recategorised as a skill set?

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture : Branding : Media
Hero connects online shoppers to experts on the shop floor

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail : Digital : Technology
Amazon constructs a permanent homeless shelter

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture : Architecture : Digital
Subscription emails are thriving

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising : Digital : Media
Artificial Intelligence bots are to confront video game bullies

Big Ideas

Artificial Intelligence bots are to confront video game bullies

Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.
Digital : Technology : Gaming
Google launches a jobs search engine

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.
Technology : Design : Digital
Voice-activated devices boost radio listening

Big Ideas

Voice-activated devices boost radio listening

UK – A report from Radiocentre shows this is also re-energising audio advertising.
Media : Advertising : Technology
The Just Design certificate recognises ethical architecture firms

Big Ideas

The Just Design certificate recognises ethical architecture firms

US – The initiative endorses firms that provide good working conditions, treat staff with respect and promote diversity.
Architecture : Design : Finance
Programmable credit card Root aims to transform the financial technology sector

Big Ideas

Programmable credit card Root aims to transform the financial technology sector

South Africa – The card enables developers to fully customise their bank account.
Finance : Digital : Technology
MIT explores the future of manufacturing through machine learning

Big Ideas

MIT explores the future of manufacturing through machine learning

US – Researchers from the university have created a system that enables robots to learn from each other with minimal human input.
Technology : Design : Auto
New study highlights the negative aspects of fast fashion

Big Ideas

New study highlights the negative aspects of fast fashion

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.
Fashion : Retail : Digital
Affluent consumers in developing nations are positive about the future

Big Ideas

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.
Finance : Luxury : Culture
Not asking for tap water fuels plastic bottle waste

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability : Packaging : Design
Amazon unveils its first touchscreen Alexa

Big Ideas

Amazon unveils its first touchscreen Alexa

US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.
Digital : Technology : Amazon
The British Museum unveils an educational collection of erotic artefacts

Big Ideas

The British Museum unveils an educational collection of erotic artefacts

London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.
Culture : Education : Civic Brands
New York unveils proposals to fight climate change

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.
Architecture : Design : Sustainability
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