Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

MIT Media Lab programmes bacteria to respond to sweat

Big Ideas

MIT Media Lab programmes bacteria to respond to sweat

US – The lab is using genetically modified bacteria to design running shoes that glow as the wearer perspires.
Design : Retail : Technology
 Amazon offers low-income shoppers a 45% discount on Prime

Big Ideas

Amazon offers low-income shoppers a 45% discount on Prime

US – The mega-system is looking to expand its American customer base beyond middle- and high-income consumers.
Retail : Digital : E-commerce
New Teen Boss magazine aimed at Generation Z entrepreneurs

Big Ideas

New Teen Boss magazine aimed at Generation Z entrepreneurs

US – The publication has been launched solely in print, without advertisements or an online website.
Media : Digital : Gen Z
Google Earth Outreach publishes hyperlocal air pollution data

Big Ideas

Google Earth Outreach publishes hyperlocal air pollution data

US – In collaboration with start-up Aclima, Google has been mapping pollution levels in Oakland, California over the past year.
Digital : Technology : Pollution
An Uncertain Future

Big Ideas

An Uncertain Future

In the run-up to the General Election, four diverse British consumers from across the country discuss how a year of sociopolitical upheaval has aff...
General Election 2017 : An Uncertain Future : Brexit
Organic doesn’t always mean better for the environment

Big Ideas

Organic doesn’t always mean better for the environment

Global – T-shirts made from organic cotton can be more harmful to the environment than those made from genetically modified cotton.
Fashion : Design : Sustainability
US Millennials save more money than Baby Boomers

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.
Finance : Retail : Culture
Kik is the first mainstream messaging app to create its own cryptocurrency

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.
Finance : Retail : Technology
Trump backers will spend more on luxury than non-supporters

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.
Luxury : Retail : Finance
The UK plus-size market is on the rise

Big Ideas

The UK plus-size market is on the rise

UK ­– According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.
Fashion : Retail : Branding
Climeworks helps brands radically reduce carbon dioxide emissions

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.
Technology : Manufacturing : Health
Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.
Digital : Finance : Technology
 Privé Revaux Eyewear recruits Amazon to sell its sunglasses

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.
Retail : Digital : Luxury
​Experts predict AI will outperform humans in the near future

Big Ideas

​Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.
Digital : Retail : Technology
Copenhagen Fashion Summit 2017: Top five take-outs

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.
Fashion : Retail : Luxury
Quartz app users can call time on Trump for 24 hours

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.
Digital : Technology : Culture
At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.
Media : Culture : Entertainment
The top 100 luxury brands in China

Big Ideas

The top 100 luxury brands in China

Hong Kong ­– A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.
Luxury : Fashion : Retail
Glenmorangie restores oyster reefs to purify waste water

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.
Drink : Food : Sustainability
Face-tracking software Nestor studies online learners

Big Ideas

Face-tracking software Nestor studies online learners

France – Developed by LCA Learning, the software notes when students’ attention waivers.
Technology : Media : Digital
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