Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

First-class Flight Market

With the rise of business-class travel, airlines are having to work harder to attract first-class passengers.

Travel : Luxury : Food And Drink

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.

Finance : Retail : Culture

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.

Finance : Retail : Technology

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.

Luxury : Retail : Finance

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.

Technology : Manufacturing : Health

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.

Digital : Finance : Technology

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.

Retail : Digital : Luxury

Big Ideas

Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.

Digital : Retail : Technology

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.

Fashion : Retail : Luxury

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.

Digital : Technology : Culture

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.

Media : Culture : Entertainment

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.

Drink : Food : Sustainability

Big Ideas

Face-tracking software Nestor studies online learners

France – Developed by LCA Learning, the software notes when students’ attention waivers.

Technology : Media : Digital

Behaviours

test

Testing

Markets

Sensitised Living Part 2

Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product in...

Beauty : Retail : Packaging

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.

Beauty : Luxury : Packaging

Big Ideas

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.

Travel : Retail : Hospitality

Markets

Sensitised Living Part 1

Consumers are increasingly aware of the impact of 21st-century irritants on their skin. We examine the key factors driving this new-found sensitivity.

Beauty : Advertising : Packaging

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