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Future faces

11 : 04 : 2017 ModiFace : AR : Live-streaming

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality (AR).

  • The technology is available to current and future ModiFace AR partners
  • By enabling consumers to digitally try on make-up, brands can offer a more personal customer experience
  • 80% of brand audiences would rather watch live video from a brand than read a blog, according to Livestream and New York Magazine
ModiFace, Toronto ModiFace, Toronto

The new technology enables Live Streamers to virtually try on different make-up styles while broadcasting. Aimed primarily at users of Facebook Live and YouTube Live, the tool will enable both brands and make-up artists to elevate their video demonstrations of new products.

‘The new video consultation capability is perfect for brands that want to provide a more personal consultative experience to their customers,’ says Jennifer Tidy, vice-president of partnerships at ModiFace. ‘With this capability, the brand consultant can walk the customer through the brand’s website, show how each product would look on the customer’s image and provide personalised recommendations.’

Sephora will be one of the first brands to use the technology as part of its Virtual Artist app, and ModiFace is working with Skype and other video chat platforms to adapt the tool to work in one-on-one conversations.

Consumers are increasingly interested in live streaming. According to L2, two-thirds of global beauty brands use live streaming as a marketing tool on one or more of the 31 most prominent live streaming platforms in China.

The Big Picture

Live streaming is on the rise and brands are developing platforms and services that are helping consumers to experience products in new ways. Read our Insight about Shiseido’s TeleBeauty app to find out more.