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Intel GO automated driving solutions in collaboration with BMW and Mobileye, Las Vegas Intel GO automated driving solutions in collaboration with BMW and Mobileye, Las Vegas

CES 2017: Intel inside

10 : 01 : 2017 Intel : Merged Reality : CES 2017

Las Vegas – Intel showed its latest technology, with promising visions for virtual reality and autonomous cars.

  • Intel demonstrated Project Alloy, an untethered headset that blurs the boundaries between the physical and digital worlds
  • CEO Brian Krzanich spoke about the possibilities of merged reality in his keynote address
  • The chip-maker also highlighted its collaboration with BMW on its automated vehicle

‘Technology is extending far beyond consumer electronics, defining almost every aspect of our lives and transforming industries,’ said Brian Krzanich, CEO of Intel, in a keynote presentation, and also stated that the pace at which technology is improving is faster than ever.

Krzanich believes Intel and its processing chips are at the heart of this transformation and spent an hour revealing the company’s vision for a wide range of developments, including the future of virtual reality and the steps Intel is taking towards achieving 5G.

Two highlights of Intel’s presence at CES were its Project Alloy prototype and its collaboration with BMW on an automated vehicle. Although not fully autonomous, the vehicle showed how cars on the road might move towards full autonomy. Visitors used a Microsoft HoloLens to see how BMW i8’s smart features, powered by Intel’s cloud, are taking decisions increasingly away from drivers.

Project Alloy is a piece of hardware created solely by Intel and shows the potential of merged reality. The heads-up display is completely untethered, which means the computer is entirely within the headset. The headset could turn any environment into a virtual world – for instance, two couches can become boulders in a game, and if wearers look down they can see their own hands and other players’ real bodies in the virtual world.

Both projects show Intel’s investment in its chips and their processing power, and in real-world activations in which the company's chips power the technology around us.

The Big Picture

As chip processors become faster and more sophisticated, the potential of innovations such as self-driving cars and merged reality is moving from science fiction to fact. For more CES coverage, see our Briefings, Behaviours and Shows sections.