New York – Lifestyle brand Rhone has launched GoldFusion, a gold-infused high-performance fabric nanotechnology.
The technology, which was developed alongside biochemists, draws out moisture faster and keeps clothes fresher for longer. It is completely environmentally friendly with 24-carat gold nanoparticles infused directly onto the garment to reduce waste and material loss.
With GoldFusion, a shirt dries up to three times faster than tested market leaders. It also incorporates odour-neutralising particles that remain 99% effective after 100 washes, as well as UV protection and improved colour fastness to reduce fading.
Rhone believes that huge logos and cheap venting designs of other brands on the market are holding customers back in terms of their performance, and has been designing premium activewear for men focused on anti-obsolescence since 2014.
The GoldFusion technology has been introduced via a pre-launch campaign on Indiegogo with a curated assortment of items that will hit retailers across the US in spring 2017. So far, the technology has been applied to T-shirts, shorts, pullovers and towels.
With the athleisure market growing so fast, brands are filling growing gaps with technology-infused garments focused on quality and anti-obsolescence. For more, see our Athleisure Market report.