London – Barclaycard’s beer pump featuring contactless technology makes drinks purchases far more convenient for consumers.
Drinkers can order and pour their own pint at the Pay@Pump, which was trialled at Central London pub Henry’s Café Bar, before paying with a contactless card or device. Barclaycard says the device will help reduce queuing during busy periods.
Research by the company found that 24% of bar-goers admitted they had considered abandoning a drinks purchase because of long bar queues, while 20% have gone elsewhere when facing a lengthy wait.
‘When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution,’ says Tami Hargreaves, the commercial director of digital consumer payments at Barclaycard. The brand hopes to roll out the contactless technology and electronics nationwide in 2017 in bars, pubs, music festivals and concerts.
The development comes at a time when one in five card payments in the UK are now contactless, 10 years after the technology was first launched. It also mirrors a trend in the retail sector for automation. Some 33% of retail jobs in the UK will vanish by 2025 as a result of automation and increased labour costs, according to the British Retail Consortium.
Speed is of the essence. The rise of an on-demand culture driven by mega-systems such as Amazon and Uber is changing consumers’ expectations around food. For more, see our Convenience Culture market report.