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Developing VR

12 : 12 : 2016 GVRA : Virtual Reality : Technology

Global – Google, HTC, Oculus, Samsung, Sony and Acer have collaborated to form the Global Virtual Reality Association (GVRA).

  • The GVRA will promote global VR development and serve as a resource for industry and consumers
  • The association will work to change the education, training, healthcare and design industries
  • The total number of active VR users will reach 171m by 2018, according to Statista
Google Tilt Brush, US Google Tilt Brush, US

The GVRA was formed to contribute to the global dialogue on VR to ensure the continued growth of its eco-system worldwide. The collective will focus on a number of fields including education, training, healthcare and design, and will target consumers, governments and industry.

According to its mission statement, the GVRA aims to ‘promote the responsible development and adoption of VR globally with best practices, dialogue across stakeholders and research. The GVRA will be a resource for industry, consumers and policy-makers interested in VR.’

‘The GVRA is a necessary first step towards ensuring great VR experiences for everyone through collaborating on research and sharing best practices as the field grows and evolves,’ says Jon Wiley, director of immersive design at Google. ‘We look forward to working with our industry colleagues.’

By 2020, the VR software and hardware market will be worth £19.5bn ($24.5bn, €23.2bn) and £4.1bn ($5.2bn, €4.9bn), respectively, according to Statista.

The Big Picture

The VR industry has long been dominated by start-ups, but with big companies such as Google and HTC weighing in, the importance and relevance of VR cannot be underestimated. For more, see our Virtual Reality Market.