News 07.07.2021

Need to Know

SAVEME water offers a blank canvas for eco activists, LVMH pioneers sustainable luxury futures and GCSE English curriculums fail to include diverse authors.

This water brand crowdsources activist messaging

SAVEME by SKINN, Belgium
SAVEME by SKINN, Belgium
SAVEME by SKINN, Belgium

Belgium – SAVEME is a water brand offering people the opportunity to shape its brand messaging and design aesthetic in line with activist values.

Created by SKINN branding agency, the direct-to-consumer (DTC) canned water invites community input, allowing its customers to use the product as a blank canvas for expressing opinions about environmental concerns. Ideas can be submitted via the brand's website, with 3D design tools to help people create their desired message. Customers then vote for the best submissions in SAVEME’s Can gallery, in turn informing which designs are printed onto water cans and sold on the brand’s e-shop.

Its name, SAVEME, also communicates a sense of personalisation through the word ‘me’, as well as being the initials for ‘Mother Earth’. By inviting this crowdsourced approach, the brand is tuning into the values of young activists and empowering consumers in new ways.

We explore some of the other ways that future-positive mindsets are being fuelled in our Graphic Activism design direction.

LBDO’s intimate products prioritise natural ingredients

The Essensuals by LBDO, Australia The Essensuals by LBDO, Australia
The Essensuals by LBDO, Australia The Essensuals by LBDO, Australia

Australia – LBDO is challenging existing sexual wellness products by promoting the importance of natural ingredients.

Its debut range, dubbed The Essensuals, features an organic and vegan lubricant and massage oil as an alternative to artificial formulations. The water-based lubricant uses aloe vera and kakadu plum and quandong – ingredients that are hydrating and high in antioxidants. Meanwhile, the brand’s multi-use massage oil blends the oils of kakadu plum seeds, coconut, jojoba and sandalwood to create a lightweight and non-greasy texture.

The whole sexual wellness industry, I’ve learned, is really unregulated you can use any material or ingredients in the products and I couldn’t believe that, because it’s something you’re putting on your delicate skin or inside your body, explains Rachel Baker, founder of LBDO. So I wanted to have a whole suite of products using only natural ingredients.

To discover why and how sexual wellness is becoming a key pillar in people's wellbeing, delve into the trend of Pleasure Health within Synchronised Care.

LVMH’s research centre boosts sustainable luxury

France – Luxury group LVMH is set to open a dedicated research centre pioneering sustainable production practices for the luxury sector.

The facility, located just outside of Paris, will focus on the research and development of new materials, innovative bio-technologies and digital data to future proof luxury. Expected to open between 2024 and 2025, the research centre will be home to about 1,000 employeesincluding scientists, researchers and sustainability-focused startups. Its location will also be close to a number of renowned schools for engineering, science and agriculture.

Through this project, LVMH aims to the lead the way in reducing carbon footprints and introducing more eco-friendly practices across its brand family. According to the luxury group, the facility will be a very dynamic research ecosystem bringing together the world’s best expertise while maintaining a close connection with education and research.

By expanding its sustainability efforts across all areas of luxury production, the company is responding to the conscious mindset shifts we identify in Uneasy Affluence.

Mylo by Bolt Threads, US

Stat: UK curriculums lack literary diversity

Love Reading Love Life by Shanghai Book Fair, Asia Love Reading Love Life by Shanghai Book Fair, Asia

There is an ongoing lack of diversity in English Literature curriculums across UK schools, finds a study by Penguin Books UK and race equality think tank, The Runnymede Trust. The research, conducted as part of Penguin Books’ Lit in Colour initiative, finds that as little as 0.7% of candidates for GCSE English Literature in 2019 answered a question on a novel by an author of colour. Meanwhile, 82% of its youth survey respondents said they don’t recall ever studying a text written by a person of the global majority (PGM).

Considering the access barriers that continue to exist in this space, the research outlines that time, money, subject knowledge and teacher confidence all impact the lack of diversity in current teaching material. And with just 12% of secondary teachers and 13% of primary teachers having had training around how to talk about race, there is clear opportunity for improvement in this space.

As young people drive a movement towards decolonising education, there is an increasing need for more diverse reading opportunities.

Previous News Articles
AirCar readies for launch, ushering in an era of casual air mobility

News

AirCar readies for launch, ushering in an era of casual air mobility

Slovakia’s Klein Vision has announced that its AirCar – a road-legal vehicle that converts into a certified aircraft in under two minutes – will be...
Mobility : Air Travel : Transport
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Gen Z : Gen Beta
British Gen Alphas are listening to CDs and vinyl

News

British Gen Alphas are listening to CDs and vinyl

Nearly half of Generation Alpha are turning to physical music formats, according to new research from Key Production.
Gen Alpha : Music : Media
Social media star Kai Cenat launches Streamer University

News

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
De Beers to close its lab-grown diamond jewellery brand

News

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
Financial mansplaining endures for a majority of British women

News

Financial mansplaining endures for a majority of British women

Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth mana...
Finance : Diversity : Inclusion
Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

News

Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

This year’s RHS Chelsea Flower Show invites visitors to interact with AI-enabled trees in the Avanade Intelligent Garden.
Technology : Nature : Sustainability
ITV launches deaf-led drama with BSL and silent ad break

News

ITV launches deaf-led drama with BSL and silent ad break

ITV is pushing the boundaries of inclusive storytelling with the launch of its new prime time drama Code of Silence, starring BAFTA-winning actor a...
Media : Diversity : Inclusion
Stat: Boomerang generation return home due to cost of living crisis

News

Stat: Boomerang generation return home due to cost of living crisis

The rising cost of living and unaffordable housing are fuelling a surge in adult children returning to the family home.
Family : Home : Youth
Manchester City brings grassroots spirit to kit launch

News

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN