News 16.11.2020

Need to Know

Pagerie takes petcare into the premium market, WhatsApp allows disappearing conversations and Britons prioritise convenience from digital brands.

Pagerie’s premium petcare lures dog-loving luxurians

The Sahara by Pagerie, US
The Sahara by Pagerie, US
The Sahara by Pagerie, US

US – The petcare brand Pagerie describes itself as the first ‘luxury fashion house for pets’, offering minimally designed accessories that shun cutesy aesthetics.

Recognising petcare as a traditionally untapped sector of the luxury space, Pagerie is positioning its items in a similar vein to high-quality equestrian equipment. Its first collection, The Sahara, includes a leather dog collar, leash and harness, which are all treated in the same tannery as Hermès Birkin Bags. Retaining a luxurious style, each hand-made piece is created in a sandy-coloured, full grain French leather and marine-grade stainless steel.

‘Other pet accessories tend to be too sporty, masculine or cover the pet's entire body,’ explains founder Mandy Madden Kelley. ‘What I was looking for was something more sensual. I wanted to create designs that highlight the gracefulness and elegance that pets have.’

As we identified in our High-end Pets Market, Millennials in particular are willing to pay a premium for petcare – providing opportunity for brands to offer more luxurious pet products.

Rebranding restorative healthcare as a luxury hotel visit

Domstate Zorghotel designed by Van Ejik & Van Der Lubbe, The Netherlands Domstate Zorghotel designed by Van Ejik & Van Der Lubbe, The Netherlands
Domstate Zorghotel designed by Van Ejik & Van der Lubbe, The Netherlands Domstate Zorghotel designed by Van Ejik & Van der Lubbe, The Netherlands

Netherlands – Studio Van Ejik & Van der Lubbe have overhauled the Domstate Zorghotel rehabilitation centre by using interior design cues inspired by four-star boutique hotels.

Using a vibrant colour theme that differs on every floor of the building, the hotel feel begins with a grand piano in the lobby and extends to each of the bedrooms. The minimalist rooms contain a mirror, shelf and headboard all hung off a continuous rail that doubles as an exercise bar for rehabilitation exercises. The aim is to keep occupants motivated by providing training facilities both inside and outdoors, with every element of their surroundings helping with the recovery process.

‘Unlike similar healing environments, this care hotel is designed from the user's perspective,’ says the studio. ‘From small interior accessories to large spatial gestures, everything is focused on the process of healing.’

In a similar vein, our macrotrend Certified Wellness explores how Healthy Towns are augmenting inhabitants’ wellbeing.

WhatsApp’s disappearing messages boost user privacy

Global – Tapping into consumers’ growing demands for privacy, the messaging platform is launching disappearing messages as an optional service on chat conversations.

With the update, WhatsApp messages can be selected to automatically delete after seven days. All users are able to enable the option in individual chats, while group administrators can enable the ephemeral service in group chats.

Taking inspiration from social media platforms like Snapchat and Instagram Stories, the new feature also aims to help conversations feel lighter and more private. Both photos and videos will also disappear, but users are still able to screenshot or copy messages before they’re deleted.

‘Our goal is to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t stick around for ever,’ explains the company.

With the intention of creating messaging that reflects in-person interactions, this update is representative of the ways in which moral codes are being updated for the digital era.

WhatsApp

Stat: Online touchpoints underwhelm UK consumers

IAM Weekend IAM Weekend

Research by Cognifide, a marketing consultancy owned by Wunderman Thompson, highlights the key areas brands need to focus on to improve consumers’ online journey.

As a result of Covid-19, nearly half (46%) of Britons are unforgiving when it comes to ineffective online experiences. In addition, almost two thirds (62%) of consumers expect more convenience from brands, and 23% say that brands are failing to live up to their expectations.

The study aims to signify shared frustrations as well as identify the areas that digital brands need to focus on with regard to CX (consumer experience). ‘Decision-makers are struggling to focus their priorities and get the fundamentals right, such as website performance,’ explains Leigh Gammons, CEO of Cognifide.

For more on how the pandemic is forcing many retailers to digitise, especially local stores, read our big ideas piece, The Digital Evolution of Neighbourhood Stores.

Previous News Articles
Selena Gomez taps Tajín for Rare Beauty’s first collaboration

News

Selena Gomez taps Tajín for Rare Beauty’s first collaboration

Rare Beauty has unveiled its first-ever collaboration, teaming up with Mexican seasoning brand Tajín on a limited-edition lip and cheek set.
Beauty : Food : Collaboration
Single mothers in China are moving in together to ease the financial burden of child-rearing

News

Single mothers in China are moving in together to ease the financial burden of child-rearing

An increasing number of single mothers in China are moving in together to ease the financial, emotional and practical challenges of raising childre...
Single Parents : China : Only Child
Stat: Cannabis-infused drinks reshape America’s after-work rituals

News

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

News

Gap and Katseye tap into new-nostalgia for autumn 2025 denim campaign

Gap has unveiled its autumn 2025 Better in Denim campaign, fronted by global girl group Katseye.
Fashion : Nostalgia : Pop Culture
Oura to support ring wearers through pregnancy and perimenopause

News

Oura to support ring wearers through pregnancy and perimenopause

Health and wellness tech company Oura has announced new features designed to support women through pregnancy, perimenopause and menopause, which wi...
Health & Wellness : Oura : Wearable Technology
Stat: Over one-third of workers would prefer to be managed by AI than by a human

News

Stat: Over one-third of workers would prefer to be managed by AI than by a human

As companies increasingly integrate artificial intelligence, workplace dynamics are evolving, with employees and executives warming to AI in manage...
Technology : AI : Work
NFL and Crocs launch fandom footwear as part of new multiyear licensing agreement

News

NFL and Crocs launch fandom footwear as part of new multiyear licensing agreement

The National Football League (NFL) and Crocs have teamed up to create NFL-themed shoes, available in the US and at select global retailers, as part...
Fashion : Sports : Collaborations
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : TikTok : Scottish
Stat: Record number of Americans consider even one or two drinks a day to be unhealthy

News

Stat: Record number of Americans consider even one or two drinks a day to be unhealthy

The belief that even moderate consumption (one or two drinks a day) is bad for health has risen to a high of 53%, compared with just 27% in the ear...
Alcohol : Health : Sobriety
Grind and Beauty Pie launch limited-edition morning ritual bundle

News

Grind and Beauty Pie launch limited-edition morning ritual bundle

Cult coffee brand Grind has teamed up with beauty subscription service Beauty Pie on a limited-edition collaboration designed to elevate the everyd...
Beauty : Beauty Pie : Grind
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN