Need to Know
26 : 03 : 20

Amsterdam – Virtual reality artist Bas Jansen has released a futuristic film, Artificial World, to promote environmental awareness.

Drawing attention to the positive impact of technology on our lives, the speculative artwork depicts artificial intelligence (AI) as nature’s new creator; encouraging viewers to consider new perspectives. It explores how the role of technology could be fundamental to the future of sustainability and ecology, asking the question: ‘Are humans good for this planet, or is the planet better off without us?’

Presenting a society that is tech-positive and willing to embrace radical change, Jansen hopes his moral-driven world will provoke thought into the ways in which we can address environmental concerns. He says: ‘I like to create beautiful futuristic worlds that allow people to dream, but also worlds that make them think critically about their own existence and impact.’

To further explore how artists and designers are challenging existing communications by using their mediums to express new narratives, read our Programmable Realities macrotrend.

New York – Alcohol start-up Air Co is repurposing its vodka to make eco-friendly hand sanitiser.

The Air Co brand was launched in 2019 with the world’s first carbon-negative vodka – made with captured CO2 instead of yeast. In response to the global Covid-19 pandemic, in which hand sanitisers are in huge demand, the company has temporarily shifted its entire vodka production efforts to make a carbon-negative hand sanitiser.

Air Co is working with New York officials to donate the bottles to the institutions that are in need, such as hospitals. ‘Sanitiser is 80% ethanol, our technology’s main output, and we will produce as many bottles as we can during this crisis,’ reads a statement by the company.

While many brands – from LVMH to Diageo – are also shifting their production to focus on hand sanitiser in times of need, Air Co is ensuring its version helps both the healthcare sector and the environment. To find out how your business should navigate the Covid-19 outbreak, get in touch with The Future Laboratory team.

According to a survey by Business Insider, more than a quarter (27%) of US Millennials said they didn’t understand the terms and policies of their student loans when they took them out. Some 11% said they didn’t understand the details of their loans well, while about 18% said they didn’t understand them so well, and 26% said they only understood them somewhat well.

With many students in the dark about what loan repayment really means, many of them said they would have chosen a different school had they been more aware of the financial burden that was to come. One study participant said: ‘The compound-interest factor and the actual payback was a huge surprise.’

As we identify in Paradox Personas, Generation Z are learning from the hardships faced by Millennials and favouring peer-to-peer information over corporate bodies.