A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the...
Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture,...
Beauty brands are targeting Chinese travellers in Asia with services and products that provide effective...
As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and...
Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move...
As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource...
Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level....
Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play...
As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature...
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are...
Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and...
Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms?...
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder,...
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of...
As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming...
In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would...
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by...
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many,...
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe...
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair...
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Micro Trends
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