Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic...
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live...
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday...
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are...
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops...
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness...
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a...
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history,...
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity...
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going...
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus...
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail...
With the aim of finding a solution to the incessant bombardment from our digital devices, people are...
From beanless coffee and fashion-forward fast food to nutrient-packed snacks and spicy-sweet flavour...
Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships...
Global macro-shifts are driving the key travel and hospitality foresight trends for 2025. The climate...
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media...
As consumers navigate the value contradiction during a cost of living crisis, retailers in 2025 are...
The sports, health and wellness industries are undergoing significant transformations, driven by innovative...
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Micro Trends
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