Natural cure: A fortifier that prevents hangovers

Alvarado and MacDonald wanted to create a product that enabled them to go out at night but still function the next day. They joined forces with Venus Research & Development to create a formula that includes detoxifying and protecting ingredients such as milk thistle, dandelion and electrolytes.

‘Our product is meant to augment a cocktail for someone with an already active and healthy lifestyle,’ MacDonald tells LS:N Global. ‘Imbibing at any level can lead to depleted levels of vitamins and nutrients in the body, and Ficks is there to help keep your body working at its best.’

Consumers are actively seeking healthy lifestyles, and they are turning to beverages that go beyond natural ingredients and provide functional health benefits as well, a phenomenon we call Nature Plus. For more on the trend, look out for our Food & Drink Futures report, available in the Shop at the end of November.