Colour-coded: Vogue educates on matching technology with tops

There is no indication that the editorial has been sponsored by Apple, which means it is a coup for the company, which has already signalled its fashion leanings by bringing in Burberry CEO Angela Ahrendts as senior vice-president from next year.

The colour palette of the bright iPhone 5C is paired with luxury clothes in the same shade, showing that even the most discerning fashionista can look good while tapping away on her phone.

The technology and fashion worlds are quickly forging a strong partnership on and off the catwalk. For more, read our Techanistas microtrend.