Taipei – Taiwanese boutique Katy Has A Loft not only sells clothing, but also houses a café and an art gallery, to give women a holistic consumer experience.
To create harmony throughout the space, the interior has a neutral aesthetic, with muted tones of grey and green. It is the ideal colour palette for displaying the variety of products on offer, from fashion to food. The architects, TBDC, created visual interest by using enduring materials that look like cement, cutouts, and angles to provide depth and new ways to show off the clothes.
The key to capturing a woman’s attention in a retail space is to create a sensory experience that encourages her to dwell, and therefore buy. To learn more, read our Womenomics Retail market.