Work worn: used shirts get seal of approval

The shirts were field-tested and then collected, cleaned and packaged with feedback and endorsement from the wearer. The packaging of each shirt shows the story of the man who tried the product, from mechanics to machinists.

The concept and packaging brings to life the brand’s ethos of creating long-lasting workwear uniforms which are worn and approved by real labourers.

LS:N Global forecasted the rise of the Meet Your Maker approach, whereby brands add a human element to their products. Red Kap has taken this on a step, by sending out tried-and-tested clothing.