Leader of the pack: Nike launches global race

London – The world’s largest virtual race is about to commence, allowing running enthusiasts around the world to compete with one another – in different cities and at the same time.

For the Nike+ Human Race 2009, the sportswear brand is asking runners from around the globe to log their ultimate 10-kilometre race, which they will all run on the same day: 24 October. Using the Nike+ SportBand or iPod Sport Kit, participants can register the times from their race on the Nike+ website for comparison with the other runners.

With internet communication ubiquitous in most nations, real-time and inline activities such as these take advantage of a connected world. What’s more, Nike effectively pushes the brand into an experience and a global context with this event – one consumers will remember as Nike’s. The race is on.