Moon for two: Chinese lunar fairy tale inspires luxury hotel

Mira Moon, designed by Marcel Wanders of Wanders & yoo, is a 91-bedroom luxury hotel taking visual inspiration from a Moon Festival legend that tells of an immortal woman banished to the celestial body with her companion the Jade Rabbit. The Moon Festival is the country’s second most important (after the Chinese New Year Festival), and honours the day of the year when the moon’s brightness and clarity are at their peak.

Mira Moon merges a whimsical past with the luxury of contemporary Hong Kong. Colourful murals, mirrored glass and traditional, wood-carved panels immerse guests in fantastical imagery of flowers, rabbits, moonlight and other hallmarks of the festival’s mythology. 

Read our Faction Marketing macrotrend to learn about retail and hospitality brands that are engaging consumers with enhanced-reality narratives, fusing the factual with fiction and storytelling.