City symphony: Tokyo site a model of creativity

26 : 04 : 2013 Virtual : 3D Model Of Tokyo : Project Light And Sound

Tokyo – SIX studio creative director Tsubasa Oyagi has developed an interactive website for Japanese property developer Mori Building that enables people to project a sound and light show onto a 3D model of Tokyo.

Consumers are increasingly creating content themselves rather than passively consuming work by others, as we reported in our Future Media Landscapes macrotrend.

The project features a 1:1,000 scale model of Tokyo onto which visitors to the site can project an eight-second music and light show of their own creation using a computer keyboard. 

Users build a personalised virtual light and music symphony by pressing different keys that correspond to different music and pre-shot lighting settings. The resulting projection is then added to a continually expanding collection created by users that can be shared via social media sites.

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