Pop up, pop in: Online toaster museum suggests new Media opportunity

As people increasingly open up their personal lives for public view online, the number of brand sponsorship opportunities available is growing as well. German web designer Jens Veerbeck recently created an online museum of his 600-strong collection of toasters, which received about 20,000 visitors last year – a possible advertising platform for toaster brands such as KitchenAid or Dualit. Such individuals, who demonstrate specialist knowledge on their websites, create an attractive prospect for companies looking for new ways to advertise. Brands don’t need to make their own statement about heritage – instead, they could look to one of these enthusiasts who already have a museum full of their goods.