Play dough: New device mixes bread with gaming

29 : 10 : 2012 Toys : Gaming : Generation D

London – Challenged to ‘make a toy that has a reason to exist,’ graduate designers at creative agency Mint Digital produced the Dough Globe, a computer game that is also a vessel for making a sourdough culture.

Built-in sensors measure chemical reactions in the dough and communicate the information to a computer. Characters in an on-screen game either thrive or languish depending on the health of the culture.

‘It is somewhere between a pet rock and a cat,’ Mint Digital creative director Utku Can told Co.Design. Like a Furby, the globe generates a digital response to nurture and attention, but in this case a living entity depends on human care for growth.

For Generation D, whose members may have more experience with Farmville than with bread-making, the Dough Globe is a clever way to link the logic of gaming with tangible rewards of a home-cooked meal.

For more on the changing nature of food, read our Food Futures report.

Discover More Daily Signals
How Haglöfs is tackling overtourism with location data

Daily Signals

How Haglöfs is tackling overtourism with location data

Swedish outdoor brand Haglöfs has launched Unvisited Sweden, a guide to 24 of the country's least-visited natural locations, identified using histo...
Travel : Tourism : Overtourism
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant Ayesh...
Design : Gen Z : Youth
Stat: Why longevity is reshaping wealth planning

Daily Signals

Stat: Why longevity is reshaping wealth planning

Longevity is becoming a core concern for wealthy Americans, according to Bank of America Private Bank’s 2026 Study of Wealthy Americans. 
Longevity : Finance : Health And Wellness
Is Reddit the last authentic corner of the internet?

Daily Signals

Is Reddit the last authentic corner of the internet?

As AI-generated content floods the internet, Reddit is positioning its communities as a rare source of authentic opinion and lived experience with ...
Technology : Social Media : Reddit
Foudys builds a new home for women’s football retail

Daily Signals

Foudys builds a new home for women’s football retail

Foudys, the women’s football retailer, has opened a dedicated store at Manchester’s Great Northern Warehouse, marking a new step for the commercial...
Sports : Retail : Womens Sports
Stat: Gen Z report rising anxiety after engaging with health content online

Daily Signals

Stat: Gen Z report rising anxiety after engaging with health content online

A study by EduBirdie, an academic platform that offers writing services for students, has found that 46% of Gen Z in the US feel anxious ...
Health : Wellness : Statistic
Balenciaga backs Substack creators in media-first brand partnership

Daily Signals

Balenciaga backs Substack creators in media-first brand partnership

Balenciaga has become the first fashion brand to join Substack’s native partnership programme, enabling brands to invest directly in independent cr...
Balenciaga : Fashion : Substack
Atonemo and NTS Build a Player for Trusted Taste

Daily Signals

Atonemo and NTS Build a Player for Trusted Taste

Tech company Atonemo and online radio station NTS have launched a pocket-sized radio player designed for ‘omakase listening’ – a curated music expe...
Design : Technology : Tangible Tech
Stat: Gen Alpha show early interest in trade jobs despite AI boom

Daily Signals

Stat: Gen Alpha show early interest in trade jobs despite AI boom

A new survey of 2,000 parents and their Gen Alpha children (ages 5–16) has found that 85% of Gen Alpha children in the US (5–16) want a h...
Work : Technology : Statistic
Starbucks champions in-person creativity with new campaign

Daily Signals

Starbucks champions in-person creativity with new campaign

Starbucks UK has launched Made in Starbucks, a campaign celebrating its coffee houses as spaces where creative communities come together to collabo...
Starbucks : Coffee : Food
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN