Roll up, roll up: Print advert gets smarter

Brazil – Advertising agency JWT Brazil has created an inventive way for iPod users to get more out of its latest print advertisement for Coca-Cola.FM.

The latest issue of Capricho magazine features an extra fold-out cover with a slot for the iPod. The magazine is rolled up and fastened to the cover, forming an acoustic amplifier. The iPod is then slotted in and the music plays more loudly.

This is a resourceful way to make print advertising more engaging for readers. For more on how the media landscape is changing, read our Transmedia Futures macrotrend.