Blonde faith: Boutique offers shoppers a beer

Paris – Designer Laura Marciano has opened a Mimi’s Beer store that sells a combination of vintage garments and locally brewed beer.

When customers enter the store they are greeted with a glass of Mimi’s Blonde, a 100% organic beer brewed in the Rhône Alps, and introduced to the designer’s latest collections.

Clothes on sale include unique and renewed vintage garments, designed and made locally. New stock is introduced weekly, giving customers the incentive to return.

The boutique’s interior, retro fashions and locally produced alcohol will appeal to young consumers looking for more exciting offline shopping experiences.

Read LS:N Global’s The Tomorrow Store macrotrend to learn how brands can enhance their bricks-and-mortar stores to appeal to today’s digital-savvy consumers.