Milk of human kindness: App connects communities

Italy – Milk, Please! is an Italian co-commerce web app that enables people from the same community to deliver groceries to one another and receive supermarket discounts, saving time and resources.

Members log on to the site with their location and send a request for food items from a registered shop to fellow members in the area. If the request is accepted, the goods are paid for online before they can be collected and delivered by the other user.

This illustrates consumers’ increased demand for community-driven commercial concepts, as noted in our Co-commerce microtrend, and is a great example of an initiative aimed at the Just Nots. Find out how to connect with this group in our Just Nots Toolkit.