Nostalgic art: New print ad sets Hertz racing

New York- Hertz has launched a new series of posters to coincide with its Traveling At The Speed of Hertz campaign.

The four printed adverts, created by DDB New York and illustrator Chris Gray, mark a new design direction for the car-hire company. The ads are bold and graphic, making reference to 1950s travel posters and 1920s Bauhaus graphic design.

Each poster introduces a new and improved Hertz service feature such as Park Then Fly and Land & Drive, all designed to maximise efficiency for the customer.

For more on travel and hospitality, read our Travel & Hospitality Futures report. The poster also fits with LS:N Global’s Revivalism macrotrend.