Drinking a jar: New cup keeps a lid on waste

Somerville, Massachusetts – A new product called Cuppow enables people to turn jars into travel mugs.

A simple lid fits onto the top of a re-useable canning jar, and has a hole that enables people to sip their drink without spilling it.

Consumers are starting to view single-use, throwaway packaging as wasteful. Smart brands will ensure their packaging can be re-used, increasing its value and lifespan. For more, read our design direction on Transformative Packaging.