Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan
Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan
Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan
Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan Tsutaya T-Site, Daikanyama by Klein Dytham Architects, Japan

Age concern: T-Site appeals to older consumers

23 : 01 : 2012 Camera : Middle-aged : Klein Dytham Architecture

Tokyo – A new retail village called Daikanyama T-Site has opened aimed at middle-aged consumers and Baby Boomers.

The development, designed by Tokyo-based Klein Dytham Architecture, features hobby- and lifestyle-related boutiques including a camera store and a bicycle shop.

The retail village is located away from other stores that compete for custom next to the nearby Daikanyama railway station.

This is a great example of a retail space catering for a specific age group. For more on how to maximise your retail experience, read our Tomorrow Store macrotrend.

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