Dressing rooms: Dutch hotel is made to measure

06 : 12 : 2011 Hotel : Amsterdam : The Exchange

Amsterdam – The latest venture from the team behind the Lloyd Hotel in Amsterdam and the Llove Hotel in Tokyo is The Exchange, a hotel with rooms individually dressed by fashion designers.

Hotel The Exchange, Amsterdam Hotel The Exchange, Amsterdam
Hotel The Exchange, Amsterdam Hotel The Exchange, Amsterdam
Hotel The Exchange, Amsterdam Hotel The Exchange, Amsterdam
Hotel The Exchange, Amsterdam Hotel The Exchange, Amsterdam

The Exchange was designed in collaboration with eight students and graduates from the Amsterdam Fashion Institute (AMFI). Each was asked to dress a room as they would a model. Designers included Iris Kloppenburg, who dressed two rooms with solid, custom-made cloth, and Malu Gehner, whose Shoulder Pad room was inspired by military adornments.

The hotel also includes a 230-square-metre department store called OPTIONS! in a neighbouring property. The store stocks a range of products, including pieces from AMFI students as well as a selection of items designed exclusively for the rooms.

For more examples of innovative hospitality from around the world, look out for LS:N Global’s Travel & Hospitality Futures report, available soon in The Future Laboratory’s online shop.

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